babl goes global with APAC expansion

October 9, 2020 | Rohit Prasad

babl builds on established presence in the UK & Europe as businesses across the globe seek custom, cloud-based conferencing solutions.

babl is continuing to expand globally to meet growing international demand for its fully customisable, cloud-based conferencing solutions. With a presence in the APAC region, babl can give more businesses around the world the ability to enjoy a robust conferencing platform supporting high-quality one-to-one & one-to-many interactions through secure telephony & web-based connections. 

 “We have long served clients globally from where we are headquartered in the UK, but to be a truly global business you need to have a physical presence in every corner of the world. This expansion is part of making that vision possible. Our platform is currently used for 10 hours a day, so we thought to turn this into a 24 hr operation across time zones and allow businesses to reap the benefits“ said CEO Jonathan Grant.

babl’s expansion comes after many businesses in countries outside of the UK & Europe continue to invest in digital transformation projects. This includes recruiting new technologies to enhance communication, collaboration while their workforces operate remotely but there is also an appetite for virtual events across Australia and Singapore escalated by the coronavirus pandemic and the understandable restriction on mass gatherings.

Expansion spotlight: APAC

babl has opened a new office in Melbourne, Australia to service the APAC region. Tobias Raper has been named CEO to take the expansion project forward there. 

“I’m extremely excited to join babl due to its high performance, secure and customisable web conferencing offering, as we look to address the evolving communications needs of Australian organisations with many employees working remotely,” said Tobias Raper. “One of our points of difference is that our white label solutions enable our customers to provide a customised meetings environment that is personally branded and suits their individual needs perfectly,” he continued.

As mentioned, the APAC expansion comes at a time where nearly 50% of companies in the region see digital transformation initiatives as their top priority according to the 2020 TechTarget survey and 73% of APAC organisations are still in the early to mid-stage of their project. babl’s decision to expand into APAC is centred around being a trusted partner to help firms take on new technology and specifically start to leverage real-time communication solutions during a time where demand for them is so high. The plan is to replace reliance on the face-to-face given the ongoing impact of the pandemic and replace legacy communication systems with future-proof technology that APAC businesses are now demanding.

“We are already seeing demand from customers that want to organise large virtual events for customers, investors, shareholders, channel partners and employees via babl. We are extremely well-positioned to meet the specific needs of government and healthcare organisations, financial services firms, banks and law firms that want to host large and highly secure virtual events,” said Tobias.

For more insight into the expansion check out a recent interview Tobias gave to Ticker TV, Australia’s premier news streaming network.