6 Steps to Selecting a Web Conferencing Platform

October 23, 2020 | Richard Ellis

Working together but apart has never been easier, thanks to online collaboration and web conferencing solutions. Not only do you get to share files and hold a one-on-one or group chat or video call, but you can now also host presentations and virtual events.

With a lot of web conferencing service providers taking advantage of the demand and stepping up their game to provide the best customer experience, how do you know which service is the best for your organisation?

There are many things to consider when creating a checklist for choosing the right web conferencing platform for your company; here are the steps with six of the most important factors to think about.

1. Assess compatibility with existing systems

The first and most important thing to make sure of is if the service can be easily integrated with your organisation’s existing systems and processes. Tools and platforms should be able to integrate smoothly with your existing technology and help streamline your processes, rather than disrupt them. Choose a provider that is dedicated to understanding how your business works and can customise the solutions to fit your requirements with minimal to no disruptions.

Aside from an easy transition, the software should also be easy to learn and use. Ensure that will receive a dedicated onboarding plan with personalised training for faster adoption.

2. Check the security credentials of your provider

Sharing information via the web is a crucial cybersecurity concern. Make sure to select a provider with credible security credentials. What is included in their privacy and terms? What kind of information do they collect and store and how do they intend to use them?

Check if the provider has all the relevant globally accredited security credentials. Are they compliant with standards? babl Global works with major governmental, financial, and legal institutions, for whom security and compliance are paramount.

The right security measures ensure legal compliance and the safety of your business, and your clients, so check:

3. Get a demonstration

A demonstration and/or a free trial period will help you see how the platform will work according to your needs.

The next step is to identify the capabilities you require to serve your business and clients. Do you need it for hosting a large event, presenting reports, running a virtual training or an online class, conducting a remote legal deposition, or interviewing a candidate? What other software do you use that needs to be compatible with this new tool? Once you have identified your requirements, they become the brief for the platform, then ask for a demonstration of these services.

With a free trial period or a demonstration, you will get to test how the products and their features work and how they go with your existing systems and processes. You will also get to find out nuisances as well as functions that you would like to be changed or customised before getting into a long-term agreement.

4. Seek Customisation

A customised solution will ensure all your communication needs are met, and the solution will be able to scale with your business. Remember that you are looking for a technology partner, not just a provider.

Customisation ensures flexible tailored solutions that will integrate with your business’s processes and support the unique way that you do business. Branding and customisation options for your CRM, records, marketing, and messaging systems may need to be considered for your brand.

5. Test reliability and scalability

Some web conferencing tools come with limited capabilities. Some will only be able to hold a group call with only up to 20 participants, some even less. Make sure to select one that will be able to support you not just in your company’s present situation, but also as you grow and your needs change. You may also want to choose a solution that offers branding and customisation options for your CRM, records, marketing, and messaging systems.

In terms of coverage and audio/video quality, everyone on your team as well as your clients must be able to connect properly, whether they’re in a different city, country, or time zone, no matter how many persons are connected. Go with a service provider that provides far-reaching international coverage and guarantees high-quality audio and video calls from anywhere in the world.

6. Look for efficient client support

Partner with a web conferencing solutions provider that will be there for you not just during the onboarding and transition process, but throughout your experience using their products. Reading up FAQs and receiving automated replies from tech or customer support may sometimes work for self-help when troubleshooting, but nothing beats speaking with an actual human being who is available to provide customised support and fast issue resolution. Customer support should be knowledgeable and easy to access.

Organisations, both working onsite and remotely, depend heavily on web conferencing tools for several different purposes, so it’s important to ensure that your provider can deliver the technologies you need, along with personalised service, the ease of use, and robust security features to guarantee your company’s success at every level.

babl Global Communication Services

Meet, speak, collaborate and succeed through a reliable cloud-based service you can trust. We don’t want you to settle for only 90% of your needs being met so don’t compromise.

Since our inception, we have worked in collaboration with our clients to design and build features and functionality into our platform. We know that this is how we will always produce the best results for our clients.

We pride ourselves on our three priority pillars:

Customer service

Serving our customers well is our number 1 priority. Each client has an account manager and access to 24/7 live support from a human, not an AI chat bot. We also run an extensive onboarding and training programs to suit all need levels, plus access to our knowledge centre for quick and easy information sourcing.


Ensuring the solution developed includes exactly what you want, and not what you don’t. It’s as simple as that. In the next level of customisation, babl is a white label offer. It means you can name it what you want and have it match your brand colours.


We know that new connected technologies will only achieve scale if they are trusted, so maintaining a foundation of security is of paramount importance to babl for our clients and their information.

It’s these pillars that really set us apart.

Contact us at hello@bablglobal.com to see how we can help you.